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SNoWCo Spotlight: Kaitlyn Summitt-Nelsen

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This week we spotlight another SNoWCo. Team member who you may not be familiar with her face and name, but you are familiar with her work. Kaitlyn Summitt-Nelson is our marketing consultant we’ve partnered with for the past 1 ½ years. She has pushed us in our thinking, our writings, and our offers. The speed at which Kaitlyn works feels like magic and her ability to help us think more deeply is a gift. She plays an integral part in creating consistent content, shaping our brand, launching the book, launching the podcast, and helping us think more strategically about everything. She is remarkable and I am so excited for you to meet her!

How did you come to be part of the SNoWCo team?  

Kaitlyn: I met Sarah about 6 years ago after partaking in a Mindfulness course she facilitated at a former shared workplace. Over the years we have stayed in touch and a few years back we reconnected. After some chatting with her about her amazing work here at SNoWCo, it was then I started consulting on marketing and communications strategies.

What does your role involve?  

Kaitlyn: My role covers a broad range of marketing consulting services, including sales strategy, web management, social media, content research, copywriting, graphic design, event promotion, and more. 

What are the best parts of your role?  

Kaitlyn: Honestly, it’s facilitating outreach of the work Sarah and her team are doing. Her philosophy and approach to leadership are so important, and the opportunity to assist others in discovering and experiencing her message is an honor. 

What is the best career lesson you’ve learned so far?  

Kaitlyn: To pause and act with intention. Very few things (at least in my world) require immediate attention. Over the years I’ve learned it’s ok, and often for the best, to create deliberate space to reflect and pause before moving to act. 

Who do you look up to?  

Kaitlyn: A lot of the people I look up to exist outside of the “business” world. Anthony Bourdain for his commitment to community and human connection, Nicolas Cage for his authentic sincerity towards his craft, Christina Tosi for her pursuit of passion, and Bisa Butler for her incredible approach to art and quilting (to name just a few). 

What do you do when you feel you’ve hit a creative or motivational roadblock?  

Kaitlyn: If I have the time, I just walk away from it for a while to focus on other things. Space often creates new connections in my mind and allows for better work than if I’d forced myself to push through it. 

What are you passionate about outside of work?  

Kaitlyn: Over the years I have become increasingly passionate about maintaining a creative practice. I find time every day to simply make something with no judgment. Similar to the idea behind ‘morning pages,’ I use it to get all the ideas out of my head so I can really focus on my work; but instead of journaling, it’s craft supplies.

What is your personal motto? Why?  

Kaitlyn: You’ve gotta chill out before you burn out. (all credit to the incredible Andy J. Pizza). I am a recovering corporate burnout who is not looking to get back to that place ever again. Instead, I am focused on resting as a rhythm of my life instead of as a reward for overwork. 

It’s Saturday afternoon and the sun is shining – what do you do?  

Kaitlyn: You’ll find me at the park with my family soaking in the few nice days we get here in the Midwest, or, you’ll find me in my quilting studio making…well…quilts!  

What media are you consuming right now? Books, television, movies, etc!  

Kaitlyn: Let’s see…Books: I’m currently reading Women’s Work, which is a non-fiction book focused on the entire history of women and textiles. Not watching a ton of TV shows right now, but I am currently watching every Nicolas Cage movie leading up to the release of his next film (No, I’m not kidding. Yes, I really do unironically love Nicolas Cage. Feel free to share your favorite Cage movie in the comments below 😉).  

No cheating – what does your desk look like right now? Can you share a few stories behind the items in your workspace?  

Kaitlyn: It’s…a mess. It always is. It looks like the inside of my brain, honestly. Little piles of notes. A painted mug my kids made me to hold all my pens and things. A Mandalorian bobblehead. Some doodles I like. My DSLR camera. An empty coffee cup I really need to take to the kitchen. My trusty space heater. Blank notecards and a shoebox to throw them in (I use this to get ideas out of my head in the moment). Oh! And my reversible sequined Nicolas Cage pillow – a staple for every home office. ✨


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